WCS Videos along with Print Support can win against Goliaths!
Print Works Store
Print Support "Must Haves"
The Budget Path Booklet
Value Story Interview Booklet
Tracking Client Progress - Single Cover Page
Optional Promotional Tool
Testimonial Postcards
For training newly hired Radio Rookies
Radio Rookie's Handbook
Growing a Boutique Business with PFP - Booklet
For sharing management & selling experiences
WCS Stationery customized for your market
WCS Video Program Reinforcements
The Budget Path
Script
The Budget Path booklet is what you show to the client at the beginning of The Budget Path presentations. It is the exact script from The Budget Path videos. The client doesn't need take notes. Leave this booklet with the advertiser after presenting the appropriate Budget Path videos. This 8 1/2 X 11 - 44 page booklet is spiral bound.
25 customized spiral-bound booklets - $190
50 customized spiral-bound booklets - $290
100 customized spiral-bound booklets - $520
Growing a Boutique Business with PFP
This eight page booklet introduces the very small 'boutique' business to the exciting world of radio sales. The Radio Rookie may give this booklet to the boutique client on the first or second sales call. Information in this booklet educates the client and trains the radio rookie--simultaneously! It gives small businesses confidence and makes them eager to use radio advertising. The client's door will open to a radio campaign that works with the smallest of budgets.
Value Story
Interview
Answers to the Value Story interview will lead to a compelling radio campaign. After your client has viewed all the videos in II. The Campaign series he/she should be given the appropriate VS booklets. The sales rep's business card should be stapled to the Value Story booklets. .
25 customized spiral-bound booklets - $120
50 customized spiral-bound booklets - $190
100 customized spiral-bound booklets - $295
Radio Rookie's
Handbook
You only need one handbook for each newly hired radio rookie. This eight page booklet guides the radio sales rep through the development of long term budgets for boutique businesses. When the radio rookie follows this handbook, he or she will be able to take on new clients with confidence. This radio rookie will become a well paid radio professional.
Single Sheet Offers
Prices do not include three-hole punching.
WCS Stationery
(customized with logos)
WCS Stationery customized for your market can be used for specific messages within your stations, for local WCS advertisers or for other WCS stations. This might include Management & Sales Letters, Selling Experiences of WCS Sales Reps, Weekly & Monthly Sales Progress or Awards & Achievement of your sales reps and support staff. Please email information or new ideas that are working for you to nwarner2655@gmail.com. This information can be shared with other Warner Concept System markets. Everybody wins!
500 Sheets customized with your logo: $189
Tracking Client
Progress
Your sales reps will need a personal half-inch notebook with a tracking page for each WCS client. It is imperative that all your sales rep keeps a record of what video programs have been viewed by every client. This tracking form prevents the sales rep from guessing or trying to remember, which can confuse the client. Tracking client progress is used like a doctor's record of a patient's treatment.
100 Single Pages - $75
250 Single Pages - $155
500 Single Pages - $230
Postcards
The purpose of the postcards is to warm your market for the Warner Concept System videos.
These three postcards contain business success testimonials resulting from the use of the Warner Concept System for radio advertising. They can be sent to targeted advertisers to create an interest in viewing the Warner Concept System videos.
The examples below show customization with Royal Gorge Radio, KRLN Newsradio 1400, StarCountry 104.5 FM, phone number and station email. You will need to provide the market information, which is shown in the Red Circles on the postcards.
Postcard -
Client Success Story:
Joyce Jacobs
Featuring Joyce Jacobs, owner of J. Marie's Bridal Shoppe.
Postcard -
Client Success Story:
Joe Bailey
Featuring Joe Bailey, owner of Value Footwear.
Postcard -
Client Success Story:
Judson Byleen
Featuring Judson Byleen, owner of Judson Irrigation.
Read the suggested usage on the postcard example pieces.
Postcards are sold as sets of the 3 testimonial stories.
25 sets (75 postcards) - $110
50 sets (150 postcards) = $155
100 sets (300 postcards) = $225
Print Support Customization
Print Support materials for Warner Concept System (WCS) videos were created by Reynold Peterson of Lincoln, Nebraska. WCS has worked with Reynold for over 20 years. He is very creative and reasonably priced. If you are satisfied with your call-letter design, Reynold will just size them for use on any customized print material. The cost for this is included in the cost shown on each print package.
If you want new call-letter designs, the price will be quoted to you by Reynold. He will work directly with you to assure your approval. Once you approve your call-letter artwork, it can be used throughout the print support materials.
Reynold's email is rpetersondesign@gmail.com
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