Van Coker joined Norton at Broadcast House in 1972 as a copywriter for KLIN AM and FM in Lincoln, NE. Two years later he began his career in radio sales. One of Van’s special gifts is uncovering radio ad campaigns from a client’s Value Story Interview. He interviews your client on Skype and transcribes the conversation. Van also provides a list of selling points from this interview that leads to a highly effective radio ad campaign. Sorry...you have to write the ads.